The Impact of Interactivity in e-learning
In the last 2 weeks, through various conversations with friends, I have found that interactivity is a key factor in creating a successful elearning program.
I first discovered this when one of my friends showed me a website developed by Stella Artois, the Belgian Beer company. The website provides a highly entertaining and interactive experience for the user, in which user’s are introduced to a cinematic history of the beer. Through exploring the site, it is easy to see that the design of the website is based upon a Constructivist theory in multimedia design; in which user’s are free to explore the various parts of the website. In certain parts, user’s can play games to help ensure that the Stella Artois beer is produced, in an epic backdrop of Belgium in the 1300s.
Another website that is highly interactive is the official Halo 3 website in which user’s are introduced to a cinematic presentation of the story behind the popular games. Here user’s are free to explore various components of the site, in which information is presented as real historical fact.
Therefore, even though such websites are primarily for marketing and promotional purposes, it is evident that interactivity is a key factor in creating a successful elearning program. Through these website, I have felt that I have learnt so much about Stella Artois and Halo 3, as they were very engaging and interesting.
