Corrections Made to “A Current Practices of measuring ROI for e-Learning” page
This post is to advise of corrections made to my page “A Current Practice of measuring ROI for e-Learning”.
On this page, I had previously implied that Kirkpatrick’s Four Level’s of Evaluation Model and Phillips additional fifth level is a commonly used measure for ROI. However, this is not the case. Only the fifth and last level of the models measure’s ROI, as it measures the monetary impact of an e-learning program. The other four levels evaluate other aspects of an e-learning program.
I also stated previously on this page, that ROI can be both quantitative and qualitative. Due to re-reading my research material, I have found that not to be the case. ROI can only be measured quantitatively in monetary terms. Therefore, I have concluded on the page that ROI does not include soft benefits (eg. improved communications skills). Qualitative data needs to be collected in order to evaluate how e-Learning programs improve soft benefits.
